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LAND OF OZ
Based on the already existing IP, my classmate and I have created a branded experience inspired by the classical movie The Wizard of Oz for my international management class.
We conducted global research for the entertainment industry (Amusement Parks) and developed a strategy to build a Land of Oz park in Canterbury, UK. In this detailed report, you will find a business rationale, strategy proposal as well as design elements for the park
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