Monster Jam is the global category leader in motorsports entertainment. The brand reached out to a group of students with a straightforward ask: to communicate the brand strategy to strengthen and grow the Monster Jam™ audience.

This is how we have approached the challenge.

 

Final deliverables are the pitch, the research deck, and three design briefs that focus on a branded entertainment spot, media campaign, and pit party tune-up.

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In my role as a strategist, I analyzed the market and consumer data, evaluated new media opportunities for alignment with brand goals and target demographics, developed recommendations, and communication messaging.