#MyBusiness campaign is a digital interpretation of the final Senior Show for Business Class of 2020. Due to the COVID-19, my classmates and I had to pivot from the original idea of immersive in-person experience and shift it to social media platforms. This became a perfect occasion to unite alumni and current Ringling Business students. Together we redefined such a familiar term as "business", opening the door to a more creative approach to the role of business in life.

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As a creative director and the show curator, I am very excited about how this campaign affected not only the current Ringling community but also how it defined the branding of the Business program as a whole.