For my senior thesis project at Ringling College of Art and Design, I have written and designed a brief guide on data mining and personalized marketing "In a Relationship with Personalization". These are the topics that have become mainstream, yet not many consumers fully understand the process behind personalization and how our personal data play a role in it. My goal was to explain these complicated processes in a simple and relatable way through clear visuals and a friendly tone of voice. The ultimate goal of this guide is to equip the readers with the necessary knowledge to adapt and stay up to date in the era of “Big Data”.

​

Welcome to the world of data mining and here is where your future lies.