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NSAC Wienerschnitzel

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Every year for National Student Advertising Competition AAF (American Advertising Federation) gets a brief from a real client. For the academic year 2018-2019, it was Wiernerschnitzel - the world's largest hot dog chain. Students all over the country were challenged to tackle the common misconceptions about hot dogs. This is what RCAD team came up with...


In my role as an account planner and team manager, I conducted an analysis of advertising strategies for the Wienerschnitzel brand, worked on planning and organization of primary research methods, analysis of market data, and delivered a design brief.

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